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So, has the upturn started?

February 17th, 2014 by

We’ve been out and about the past week meeting business people in both the events and equipment hire markets.

Firstly, we were down at the Event Production Show, organised by Mash Media and held at Earls Court. The show looked sold out and although some of the big names in the events industry were missing, it seemed that the titans at Mash Media had put in enough effort to get a nice mix of the great and the good from the UK events market. Leading up to the Show, the usual social media outlets, Facebook and Twitter where used extensively to tempt visitors from across the Country.alongside the usual paper based pre-registration forms etc.

Although the Show was not overly busy on either of the days (the threat and the on/off nature of an impending Tube strike certainly didn’t help), this meant that there was enough time to properly sound out the general mood of the events industry, from both suppliers and organisers.

The feeling around the Show was the events industry is still growing, following on from the momentum created by the Olympics. The appetite for shows, festivals and outside events continue to abound, with most sold out by the time the event begins. Although the unpredictability of the UK weather can still dampen some enthusiasm, most of the organisers we spoke to expected another good summer season.

It is a fact that the events industry hasn’t experienced anything like the downturn that some markets have faced, it is still apparent that the lack of spare money in some punters pockets has had an effect on the on the growth of the industry. But, the overall mood is one of optimism going forward into 2014 and beyond.

Next, we took a short trip from Euston Station as a guest of Virgin Rail to the delights of the Ricoh Arena in Coventry. The exhibition next on our list was the Executive Hire Show. This show is for manufacturers and suppliers of tools, plant and equipment for construction, building and, in some small part, the events industry. Although most of the equipment on display is not for us, we remain a part of the hire market and it is good to mingle with the firms that make up this amiable industry.

The show was again a complete sell out, with the organisers utilising space in the foyer and registration area, which gave the visitor a positive view the very minute they entered the arena. The show was busy, with some visitors placing orders and negotiating deals during their visit. After chatting to both the exhibitors and the visitors it became very apparent that there was a feeling of positivity was right across the board. If this was the test of the general construction industry, then it looks like we are in for a good year. One slight note of caution is that this show has no rival, basically if you want to sell to the UK hire market, this is the only show for you to exhibit your wares!

Well, has the upturn started? If our observations over the past few days are anything to go by, then yes, it’s started. The usual English pessimism always means that no-one is yet shouting from the roof tops, but we are positive and getting ready for a good year, our fingers are crossed, we hope its a good one for you to!

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